Challenge: The Sunset Sisters started with two sisters dreaming of summer festivals while stuck inside in lockdown. The entrepreneurial sisters design and make reversible tops at home. They wanted a more professional logo, classy yet fun, to capture their spirit and to take them to the next level.
Idea: Sunset sisters was founded by two sisters joined together by a love of festivals, a shared passion of fashion and a need to unite women together.
The rebrand concept was connection and unity, inspired by the infinity symbol, I used the S’s as the connection. The colour palette was inspired by the contrasting colours found in nature.
As the logo is printed onto labels, not stitched, I was able to use a delicate serif font to add the essence of sophistication.