Challenge: To double the seafood consumption in the UK to two portions per person per week.

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Idea: We created a campaign to highlight how easy and delicious cooking seafood is. The posters double up as recipes by using just three ingredients to change the perception of seafood.

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My Role: To create the look & feel of the campaign, design the campaign posters and design a bespoke pitch deck. ​

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To emphasise the simplicity, I used only two vibrant colours to show positivity, ease and match the fun TOV. I followed their brand guidelines, using their campaign colours to complement the fish dishes.