Challenge: Create a funky, unique and colourful logo for the jewellery brand, Mabel Dora. 

​

Idea: Mabel Dora was created from a love of friendship bracelets that has transformed into a small jewellery brand. 

​

For the rebrand, I concentrated on lines and shapes as the jewellery is mostly beaded necklaces and bracelets. The pastel colour palette was chosen as a nod to the bright jewellery with a sophisticated, professional hint.