Design, Art-Direction, Videography, Editing, Idea generation
Challenge: Creating thumb stopping content for McCain.
My Role: From initial concepts to post production, I work across all aspects. Including scamps, storyboards, art-direction, food production and styling, prop styling, videography, editing, photography and retouching.
Trend: Everyone loves an Air Fryer and a hack!
Idea: We created a viral TikTok of Air Fryer hacks which got over 25.2 millions views.
Trend: Princess Diary's reveal moment.
Idea: We created our version of this trend using the ingredients as the before shots to reveal the loaded fries.
Trend: Smash or Pass.
Idea: Using the trending sound, we created unique (some weird) chip butty toppings to match the sound.
Trend: Salads in summer.
Idea: We created a stop motion of a (roast) potato salad.
Trend: Earth Day.
Idea: To celebrate Earth Day and encourage people to recycle their chip packaging, we created a continuous looping video of recycling chip packets.
Trend: Taking the piss out of ridiculous Life Hacks videos.
Idea: To highlight just how easy McCain Street Fries are, we created a 3 part campaign of ridiculous foodie life hacks to compare to how easy Street Fries are to make.
Idea: To have a bank of images for McCain we did a 3 day shoot of every product. I helped Art-Direct the shoot and retouched the images in post production.
Trend: Festival fun.
Idea: To create a McCain inspired festival, I illustrated all the elements and helped come up with the puns (after legal shut down Little Chipz).
Trend: Brain Teasers are back.
Idea: McCain product Brain Teasers, to get the kids ready for school again.