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Content Creation

Clients: Starbucks & McCain
Idea Generation, Scamp/Storyboard, Art Direction, Videography & Editing

For Starbucks I was working as a trio (Creative, Design and Editorial) we came up with ideas inspired by current trends and calendar moments.

I scamped and storyboarded the ideas to present to the client. Taking onboard any feedback, I then art directed and filmed the assets in-store or in the studio, and edited or designed the finals assets.

Everyday Beauty - glimmers trend

ASMR Starbucks at Home

Pick a Card trend

A fresh take on GRWM trend

Starbucks Reusable Cup POV - for Earth Day

Dance moves from Starbucks sounds

Beige flags trend

Match-a game, designed by Kyle Green

Clients: Starbucks & McCain
2023   |   Idea Generation, Scamp/Storyboard, Art Direction, Videography & Editing

For McCain, I worked with Editorial who would come up with initial starting concept and I would find trends to elevate the ideas, then scamp and storyboard the ideas. In the studio or home settings, I would film the assets and edit or design the final assets.

McCain Hasselbacks Campaign - I directed and shot all content for an 8-part campaign in a 2-day shoot. We used fun transitions to bring to life the campaign tagline - meh to mwah.

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Stop motion - potato salad

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Spooky Season

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Smash or Pass

Air Fryer hacks - over 25.2 millions views

3 part campaign of ridiculous foodie life hacks to compare to how easy Street Fries are to make

For Earth Day, to encourage people to recycle, we created a looping video of recycling chip packets. 

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