Content Creation
Clients: Starbucks & McCain
Idea Generation, Scamp/Storyboard, Art Direction, Videography & Editing
For Starbucks I was working as a trio (Creative, Design and Editorial) we came up with ideas inspired by current trends and calendar moments.
I scamped and storyboarded the ideas to present to the client. Taking onboard any feedback, I then art directed and filmed the assets in-store or in the studio, and edited or designed the finals assets.
Everyday Beauty - glimmers trend
ASMR Starbucks at Home
Pick a Card trend
A fresh take on GRWM trend
Starbucks Reusable Cup POV - for Earth Day
Dance moves from Starbucks sounds
Beige flags trend
Match-a game, designed by Kyle Green
Clients: Starbucks & McCain
2023 | Idea Generation, Scamp/Storyboard, Art Direction, Videography & Editing
For McCain, I worked with Editorial who would come up with initial starting concept and I would find trends to elevate the ideas, then scamp and storyboard the ideas. In the studio or home settings, I would film the assets and edit or design the final assets.
McCain Hasselbacks Campaign - I directed and shot all content for an 8-part campaign in a 2-day shoot. We used fun transitions to bring to life the campaign tagline - meh to mwah.
Stop motion - potato salad
Spooky Season
Smash or Pass
Air Fryer hacks - over 25.2 millions views
3 part campaign of ridiculous foodie life hacks to compare to how easy Street Fries are to make
For Earth Day, to encourage people to recycle, we created a looping video of recycling chip packets.